We walk on slippery ground. Marketing was our starting point; at the same time, we were always interested in topics, which speak of human lives and their connectedness. These range from the nonsense and banality of everyday life to the problems of marginalized groups and endangered species; from ignorance and empty knowledge to social inequality and omnipresent violence. Yet we are equally intrigued by the other face of this world, with all of its outbursts of imagination, beauty, humor and happiness. In our work we try to give an account of things we personally find important and for which we believe to be important for society.